This project was an amazing experience to work on. Most times I visit the company I’m working with to begin conversations on our project together and to lay the foundation for design. I usually get the bulk of the work done from my office. This one was a bit different.
I flew out to Toronto to design this vest but the difference was actually walking the manufacturing floor of Canada Goose. Being able to see the raw material, the process and finished product was a great perspective to gain before delving into the design process on these vests. Learning the history of the company and understanding the purpose of their product was important to me. Canada Goose jackets, when used for their original intent, will save a life. The product they develop help professionals who work in extreme climates survive.
What is more important than that?
Granted my interpretation of this Alberta Vest was through the lens of fashion but it was built on function. Function to me is an important place to start— design that serves a purpose– and Canada Goose has mastered that.
I want to thank Dani, Kevin and Spencer at CG for their patience and support. I hope you dig the final product.
Also would like to thank Harris, Paul Mighty and Nick Cangello for the support on the project. It’s always a team effort.
This is the video piece I directed for the vest release— Paul Mighty is the model in the video and also produced the music used with Dj Manipulator under their production group name Boxcutters. TBB Music will be releasing Dj Manipulator’s “Live From The Badlands” in the next few weeks.
