Block Certified: Nike Air Yeezy

I think people don’t really realize how far Kanye has gone in a short period of time and how much he has accomplished since his introduction into Hip-Hop*. For the “heads” that look at him now and dismiss him as a pop act, do your math because dude has done enough in the Hip-Hop world to earn the right to “auto tune” it up.

He has earned the right to stop wearing baggy jeans and fitteds to explore the fashion world.  Kanye has moved from  the “on the bench” producer to “starter” to “star player” to “coach” then “team owner”, all while gaining the respect of the leaders in design to the point where he is creating original models for LV and Nike. Not collaborating on the existing Air Force 1 for a color up with a logo but designing brand new shoes. It’s funny… how many “street” rappers reference Louis Vuitton and Nike in their anthems?

Kanye designs for them.

Ye has done what we all wish we could.

*See Dead Prez “Bigger than Hip-Hop Remix” produced by Kanye on the their debut album Lets Get Free (2000).

Chedda asked me if I was going to Block Certify the Yeezy’s and I didn’t have any plans to but when they were in front of me I realized that beyond all the blog hype and release date mystery, there is a brand new shoe (with retro influences…. but new) that was dope. All you super serious sneaker kids stop frontin.

Nike Air Yeezy

Nike Air Yeezy

Nike Air Yeezy

Available 4-4 at Concepts, 37 Brattle St., Cambridge, MA 02138

Get there early because they are guaranteed to fly.

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